In this 6-part series, Dr. Brian Wong, physician, trustee, and CEO of the Bedside Trust discusses the definition of “culture” and how it pervades all levels of the healthcare organization. He challenges hospital leadership to examine the culture of their organization by asking themselves the question, “What business are we in?” Drawing from his experience working with physicians and hospitals all across the nation, Dr. Brian Wong provides insight on what does (and does not) make for a patient-accountable culture of care. He shares some actionable steps hospitals can take to improve their organization’s culture, for the benefit of both staff and patients.